Request a consultationFractional CMO + revenue systems for founder-led companies
Fractional CMO for Founder-Led Companies
Turn inconsistent revenue into a system you can scale. As your fractional CMO/CRO partner, Z2 connects paid acquisition, positioning, funnels, CRM, follow-up, sales execution, and AI into one accountable growth engine.
Operator, not observer
“Find the Leaks. Fix the Funnel. Double the Revenue.”
Trusted by leaders.
Proven across companies.
Revenue doesn’t stall from a lack of activity. It stalls when marketing, sales and execution fail to work as one.
Advertising, website messaging, CRM, follow-up, and sales often operate as separate activities. That creates invisible friction, wasted spend, and unpredictable growth.
Z2 identifies where revenue is leaking, aligns the full customer journey, and builds the operating system to fix it.
One growth partner.
Every revenue lever.
Focused work that connects strategy to execution and every activity to a measurable business outcome.
Fractional CMO / CRO
Executive focus, clear priorities, and an accountable operating plan built around revenue.
02Paid acquisition
Google, Meta, and channel strategy engineered around qualified demand—not vanity metrics.
03Funnels that convert
Positioning, landing pages, qualification, and speed-to-lead connected into one journey.
04Revenue operations
CRM structure, routing, nurturing, automation, and reporting that make pipeline visible.
05Sales performance
Qualification standards, scripts, KPIs, coaching, and repeatable processes for the team.
06AI implementation
Practical AI for qualification, call analysis, enablement, workflows, and business intelligence.
Senior leadership without the full-time overhead.
Chris Fisher brings more than two decades of hands-on leadership in sales, marketing and revenue growth across SaaS, healthcare, enterprise technology, ecommerce and professional services.
You work directly with a founder and operator—not another employee who needs managing.
Based in Silicon Valley, Chris has served as CMO/CRO for two public companies and advised leading brands including Ford, Mazda and 24 Hour Fitness. He has completed two successful business exits and developed sales and marketing strategies for The Mortgage Coach and Intellect—two companies subsequently acquired by private equity in transactions exceeding $30 million each.
Chris has doubled revenue for multiple organizations and coached thousands of sales and marketing professionals, from BDRs to C-level executives.
Proof, not promises.
Every engagement is designed around the metrics that matter: acquisition cost, conversion, pipeline, profit, and revenue.
TradeInsights
Positioning + trial activation
Monthly signups increased approximately 13.7 times after repositioning the audience and rebuilding the acquisition funnel.
Read case study →Linortek
Website funnel + Google Ads
Monthly website conversions increased from 9 to 72 within 60 days.
Read case study →Buchanan Law Group
Google Ads + funnel optimization
Conversions increased from 10 to 35 while cost per conversion fell from $262 to $21.57.
Read case study →World Wide Vintage Autos
Acquisition + conversion optimization
Monthly profit increased by approximately 55% within a three-month ramp.
Read case study →Wellgistics Health
AI-powered pharmacy acquisition
2,108 qualified follow-ups supported 500 new customers across the first half of the year.
Read case study →Move fast. Build it right. Leave your team stronger.
No indefinite retainer. No dependency. A focused engagement that delivers measurable improvements and leaves an optimized system running.
Diagnose
Find the hidden leaks across acquisition, conversion, CRM, follow-up, and sales.
Prioritize
Focus resources on the few changes most likely to produce measurable revenue impact.
Build
Implement the campaigns, systems, automation, and operating rhythm—not just a strategy deck.
Transfer
Hand off a documented, running growth system your team can own and improve.
Built for complex revenue challenges
Questions founders ask before we begin.
Clear answers about the role, the engagement, and what Z2 can take off your plate.
What does a fractional CMO do?+
A fractional CMO provides experienced marketing leadership without the cost or commitment of a full-time executive. Z2 aligns positioning, acquisition, funnels, CRM, sales execution, reporting, and the team around measurable revenue goals.
When should a company hire a fractional CMO?+
A fractional CMO is most valuable when growth is inconsistent, advertising and sales are disconnected, the team lacks senior direction, or the company needs an experienced operator to build a scalable revenue system quickly.
What happens during a 60–90 day engagement?+
Z2 diagnoses the revenue leaks, prioritizes the highest-impact opportunities, implements the campaigns and operating systems, and hands off a documented growth engine your team can continue running.
Does Z2 manage Google Ads and Meta Ads?+
Yes. Paid acquisition can include Google Ads, Meta Ads, LinkedIn, Microsoft Ads, landing pages, measurement, and conversion optimization. Channel selection is based on your buyers, economics, and growth goals.
Which industries does Z2 Consulting serve?+
Z2 has led growth work across SaaS, healthcare, enterprise technology, ecommerce, professional services, and other founder-led businesses with complex customer-acquisition challenges.
Where is Z2 Consulting based?+
Z2 Consulting is based in Silicon Valley and works with founders and leadership teams across the United States. Chris Fisher brings 20+ years of hands-on CMO, CRO, sales, and marketing leadership.
Let’s find what’s holding growth back.
Bring the current numbers, the goals, and what you’ve already tried. Chris will personally review the opportunity and determine whether a focused engagement is the right fit.